This is a two part article I originally wrote for AWAI's Wealthy Web Writer back in 2014
This is a great article if you're looking to take on a new client and need some pointers.
The two links in the heading above will open in new windows or tabs depending on your browser settings, and as a marketer, I wouldn't normally take you to another site... but AWAI is a great company and a great resource for someone starting out, as well as seasoned pros.
If you want to read the complete article, and trust me, you'll be glad you did, the Read the full post and image links will also open in a new window or tab.
Below is the opening of the article
One of your clients has called and asked you to help them liven up and improve the content on their website.
Up until now, they’ve only been using the site for basic information about their company and products.
Now it’s up to you to step in and give that stale content a makeover.
Content marketing, a process of using words, graphics, and videos to generate creative, educational, and engaging content will help your client:
- 1. Build awareness of, and demand for, their products and services, without using hard-sell tactics that consumers have begun to avoid.
Friday, Dec 15, 2017 by Madison James
Let's Face It We Are All Selling Something…
For many years while I was growing up I remember how much I hated pushy salespeople. Granted, this began over 40 years ago.
I remember going to a Honda motorcycle dealership to look at ATVs, being rushed by the first salesman to jump up, and then after telling him what I was looking for, being told that's not what I needed, that I didn't need four-wheel-drive. He forgot to consider the customer first.
In his zeal to make a sale he never bothered to consider that I might know what I wanted and...
Thursday, Jul 13, 2017 by Madison James