This is a two part article I originally wrote for AWAI's Wealthy Web Writer back in 2014
This is a great article if you're looking to take on a new client and need some pointers.
The two links in the heading above will open in new windows or tabs depending on your browser settings, and as a marketer, I wouldn't normally take you to another site... but AWAI is a great company and a great resource for someone starting out, as well as seasoned pros.
If you want to read the complete article, and trust me, you'll be glad you did, the Title and Image links above will also open in a new window or tab.
Below is the opening of the article
One of your clients has called and asked you to help them liven up and improve the content on their website.
Up until now, they’ve only been using the site for basic information about their company and products.
Now it’s up to you to step in and give that stale content a makeover.
Content marketing, a process of using words, graphics, and videos to generate creative, educational, and engaging content will help your client:
- 1. Build awareness of, and demand for, their products and services, without using hard-sell tactics that consumers have begun to avoid.