Let's Face It We Are All Selling Something…

For many years while I was growing up I remember how much I hated pushy salespeople. Granted, this began over 40 years ago.

I remember going to a Honda motorcycle dealership to look at ATVs, being rushed by the first salesman to jump up, and then after telling him what I was looking for, being told that's not what I needed, that I didn't need four-wheel-drive. He forgot to consider the customer first.

In his zeal to make a sale he never bothered to consider that I might know what I wanted and...

Thursday, Jul 13, 2017 by Madison James      Updated: Tuesday, September 18, 2018

Here's a video from Neil Patel that I think will help any of you trying to get started with SEO.

Neil is a great inspiration to anyone wanting to break into Content Marketing and SEO.

I subscribed to his emails sometime ago and have found his information to be extremely helpful for my business.

He's entertaining and funny, but you should take his information very seriously, these three tips are some of the most important things you can do to improve your ranking on Google.

So hopefully…

Friday, Jan 19, 2018 by Madison James

This is a two part article I originally wrote for AWAI's Wealthy Web Writer back in 2014

This is a great article if you're looking to take on a new client and need some pointers.

The two links in the heading above will open in new windows or tabs depending on your browser settings, and as a marketer, I wouldn't normally take you to another site... but AWAI is a great company and a great resource for someone starting out, as well as seasoned pros.

If you want to read the complete article, and trust me, you'll be glad you did, the Read the full post and image links will also open in a new window or tab.

Below is the opening of the article

One of your clients has called and asked you to help them liven up and improve the content on their website.

Up until now, they’ve only been using the site for basic information about their company and products.

Now it’s up to you to step in and give that stale content a makeover.

Content marketing, a process of using words, graphics, and videos to generate creative, educational, and engaging content will help your client:

  • 1. Build awareness of, and demand for, their products and services, without using hard-sell tactics that consumers have begun to avoid.

Friday, Dec 15, 2017 by Madison James

Selling Online

It's unfortunate, but many new businesses, and even a few that have been around for many years, fail to take advantage of selling online.

Surprisingly, many of the concerns I hear from new business owners are not about cost of the investment.

Clients cite things such as shipping problems and being able to keep up with the potential growth spurt.

While these and other concerns, are valid…

Selling online, commonly referred to as e-commerce, is as, and sometimes more important than, hiring sales people.

While there are still expenses incurred in managing an e-commerce website, those expenses don't rise to the level of employee expenses.

A website doesn't take a vacation, doesn't call in sick, and doesn't go home at five.

Tuesday, Nov 28, 2017 by Madison James